Round She Goes was established in 2008, by Melbourne-based entrepreneur Emma Morris. Emma grew up with a love for vintage fashion and became addicted at a young age to the thrill of finding undervalued fashion gems at op shops. Round She Goes was born out of the idea of bringing together a mix of professional sellers and every-day-women having wardrobe clear-outs to create a fun day out (that’s always indoors!) for fellow people who are thrifty, savvy, environmentally aware, and simply enjoy a good bargain.
Now in operation for more than a decade, Round She Goes has gained a reputation for being Australia’s premier destination for preloved designer and vintage fashion and accessories, and currently operates in Melbourne (Coburg), Sydney (Marrickville) and Adelaide (Goodwood). Emma and her team meticulously handpick sellers to give the public a hall brimming with the highest quality and broadest range of second-hand fashion items.
Charity Partnership
Back in 2010, Round She Goes became the first preloved fashion market event to establish a partnership with a thrift charity. We’d been long-time super-fans of the Red Cross, and we pitched them the idea that at the end of our events, stallholders could donate any unsold clothing and accessories to their op-shops.
This simple idea has snowballed into having a massive impact. Over the last ten years, we’ve hosted over 100 events across Australia and our participants have generously given an enormous amount of quality donations (we estimate over 50 mini van loads!). Since then, similar events have followed our initiative, and our little idea has had a big impact, with a charitable partnership becoming a standard feature of preloved fashion-focused markets in Australia.
From 2019, we decided to spread the love to other thrift-based charities and started working with a wider variety of partners around the country. We thank our amazing stallholders that have supported the initiative and given charities like the Red Cross their best quality donations.
