You’ve booked in your stall, culled the wardrobe, told all your friends to come and visit you, picked out your outfit to wear on market day (okay, that last one might just be me), but now it’s time to talk market day strategy!
Here are the top five tips I’ve picked up over the years of meeting and observing lots and lots of stallholders, to maximise your sales on market day.
1. Make your stall look pretty
The more effort you put into making your stall look great, the better your chances of sales and earning cash. Tablecloths, neat hangers, price tags on everything go a long way with customers. Put your most eye catching item at the front of your rack. Make up some signs like ‘nothing over $30 on this rack’ (or whatever you price point might be) or make a sign that lists the types of sizes and brands you’ve got.
2. Be nice.
The market is open for 5 hours – make every minute count! Stand up if you can, jooj your racks and clothes, say hello and smile to all the customers that you can. People come to Round She Goes because they love the atmosphere and the friendly vibe and they are there to shop! What doesn’t attract customers? Looking bored. Talking to your co-stallholder and ignoring the customer completely – staring at a mobile phone screen without looking up, reading a book or knitting – never attracts customers. It’s much more fun to chat to customers!
3. Use an App on your Smartphone to take card payments!
It goes without saying that you’ll need a float of change for cash takings, but customers also love the convenience of paying on their credit cards. It’s simple: if you are able to accept PayPal and Visa/Mastercard payments for your items, you will make more money. This needs to be organised in advance, you can’t just download the app, You need to be approved at least a week before the market happens. The two apps that are readily available are PayPal Here and Square.
4. Don’t bring EVERYTHING you own just because you hope it might sell.
Bring you best stuff and display it nicely. Your stall space is limited to 2 racks and a table and you want customers to be able to access what you’ve got. Racks so over loaded with wire hangers that customers can’t flick through are a turn off. A better strategy is to have a bargain bin for people to rummage through but keep everything else clutter free.
5. Price everything but be prepared to negotiate as it is a market.
Sometimes it’s easy to think something is worth a high price tag just because we paid a lot for it, but that might have been 20 years ago and people’s perception of value has changed. If it’s a great brand, classic cut and made of beautiful fabric then fair enough. But fast fashion does not retain it’s value, so be realistic when setting your prices.
Do you have any tips to share? We’d love to hear them! Post a comment below or feel free to ask me any questions.
Calling all Adelaide Nail Art lovers!
We’re running an awesome workshop at the next Adelaide market on Saturday 2 May!
In this Beginner’s Nail Art Workshop you will learn four simple, fun and versatile designs! The workshop is run by our resident nail artist, Kara of Picnic for Tea.
These designs involve many basic Nail Art techniques that will have you flawlessly decorating your digits in no time! Glitter fade, confetti, drips and leopard print!
All participants will receive a Nail Art tool kit including all the basics you will need to start painting amazing nails such as striper brushes, dotting tools and more!
Is there a Nail Art design you’ve always wanted to do? Each participant can bring along a clear image of one nail art design to learn as well as the four designs included in the workshop.
Don’t worry if you have short nails, shaky hands or you are worried you won’t get the hang of it – we love all natural nails, no matter the size and will teach you the basics so you can go home and practise practise practise!
This workshop will run for approx. 90-120 minutes. The deets:
11am Saturday 2 May
German Club Hall, 223 Flinders St Adelaide
Tickets must be prebooked here online here (places are limited!)
Whether you’re a collector of vintage clothing or a lover of labels, sometimes walking into the market and knowing where to start can be overwhelming (after you’ve got a coffee anyway!). We’ve talked to some of our expert shoppers to get feedback on their strategies and come up with our top 5 tips on how to get the most out of shopping at Round She Goes Market!
Allow yourself plenty of time: The market opens at 10am. Arriving at open certainly means you’ll have more choice but later on in the day, stallholders might be more interested in negotiating (doors close at 3pm). You can get a pass out from the desk and return as many times as you like or it’s not unusual for people to stay all day!
What to wear: Change rooms are provided but you can make trying things on easier by wearing stuff you can take off in a jiffy. That might be a dress and slip-on shoes or jean and a top.
Bring cash: Some of the sellers do accept cards, but others will be cash only.
Have a method: The hall is laid out in aisles so you can tackle them one by one. One of our expert shoppers said her technique is to do a walk around and look for stallholders who are dressed in a style you like. Tackle their stalls first as you’re more likely to find things that suit and will fit.
Bring your girlfriends – shopping is way more fun in packs! There is a cafe and workshops so it’s easy to make a day of it.
Australian illustrator Megan Hess’ signature style of fashion illustration has made her a favourite with international fashion labels. We’re super excited because we have copies of her latest book, The Dress, to giveaway to three lucky Melbourne newsletter subscribers!
In The Dress, Megan Hess’ fabulous illustrations celebrate a collection of frocks that take readers on a decadent romp through fashion history, from the haute to the hot. Hess has spent her career exploring and illustrating fashion, and though it is an ever-evolving, ever-inspiring beast, there are particular instances that shine on through the years.
Accompanied by historical anecdotes and revealing facts, The Dress is an elegant and immersive introduction to the moments that shaped fashion, and, in turn, our lives.
To hear how to win yourself a copy, you’ll need to be subscribed to our Melbourne newsletter! Thanks to Hardie Grant books for this giveaway.
Sign up here!
We’re SUPER excited that you can participate in a fresh flower crown workshop at Round She Goes market at the Coburg Town Hall! Learn the skills needed to create your own floral crowns to wear all year round or give as gifts to your girlfriends. They are a perfect accessory for the races, festivals, parties and weddings.
When and how you can participate
11am Sunday 22 March at the Coburg Town Hall (during our first market of the year)
The workshop runs for around 90 minutes and market entry and a FREE coffee are included in your ticket price. Grab your girlfriends and make a crafty day of it!
Coffee, craft, shopping = TICK!
Cost: $45 and you’ll take home a stunning, fragrant and colourful flower crown made by you.
Or for $10 more ($55) you can also receive a flower crown making kit which includes floristry tape, wire and scissors to take home and keep so you’ve got the supplies you need to keep making crowns at home! (market entry is included with the cost of your workshop ticket).
The workshop is facilitated by Chelsea’s Flower Crowns and places are LIMITED!
Ticket must be purchased in advance of market day! To reserve your place, purchase a ticket on the online marketplace here.
Oh my. It’s been a massive year at Round She Goes.
This year I enacted my ambitious plan to launch an online marketplace so stallholders and shoppers can keep buying and selling even after the market doors have closed. We’ve now got over 80 online shops and hundreds of you have snapped up handmade and preloved stuff using the site.
We had a brilliant time during Melbourne Spring Fashion Week where we took over the Drill Hall in the Melbourne CBD to showcase our online sellers. We gave away thousands of free coffees, met people from all over Melbourne, from interstate and overseas. We also hosted workshops with the brilliant Cheryl Lin of Fashion Chic, Chelsea from Trophy Wife Nail Art and Magdalena from Unleash Creative.
And if that all wasn’t enough, Richard Branson blogged about me (and Round She Goes). Things felt (quite literally!) a little out of this world at that point.
I’m so grateful to our supportive stallholders who have believed in me this year and my vision for Round She Goes as a local online platform and a fun event for selling preloved women’s fashion.
I’m super grateful to for my supportive family – many of you know my partner Lee who makes the coffee (and takes care of the music which I know many of you love!), and to my parents who trek over from Adelaide to attend my Melbourne markets. And a big thanks too to Lee’s mum Maria in Sydney who is always on hand to help out and is excellent at showing shoppers how to track down those bargain and give fashion advice!
We’re firmly established in Melbourne, Sydney and Adelaide now and in 2015 we’ll look into adding more locations to the mix.
Thanks so much to you our shoppers for coming to the markets, shopping online with us and for being so supportive.
I hope you can now relax and enjoy the festive season and we’ll see you for many more markets and exciting stuff in 2015.
Set in 1962, six years after her celebrated Wedding of the Century, Grace of Monaco tells of a year in the life of one of the twentieth century’s most iconic women – Grace Kelly – as she strived to reconcile her past and her present, a yearning for a return to the big screen with her newfound role as a mother of two, monarch of a European principality and wife to Prince Ranier III. From the director of La Vie en Rose, GRACE OF MONACO is a real-life fairytale, a sweeping romance and a portrait of the cinematic legend of Princess Grace.
Thanks to eOne we have 5 DVD packs to giveaway to shoppers at the Melbourne market on 7 December at the Box Hill Town Hall! To win one, you’ll need the codeword. What’s the codeword. What’s the codeword? You’ll need to subscribe to our Melbourne newsletter to get it.
I am beyond excited to be visiting Adelaide while the Fashion Icons exhibition is showing. This exhibition is exclusively showing at the Art Gallery of South Australia.
Fashion Icons paints a unique picture of Parisian style within the context of contemporary fashion design since 1947 when the couturier Christian Dior re-launched haute couture with his New Look. From that time fashion design blossomed with the lavish splendour of the 1950s, the futurist dynamism of the 1960s, the inspired emancipation of the 1970s, the unbridled excess of the 1980s, and the pure minimalism of the 1990s, all inspiring today’s composite portrait of the 21st century.
Over 90 emblematic haute couture garments created by the world’s leading fashion designers will be drawn from the most comprehensive collection of French fashion in the world, the Musée des Arts Décoratifs and curated by the museum’s 20th and 21st Centuries Fashion and Textile Collection Chief Curator, Pamela Golbin.
Thanks to the Art Gallery of South Australia, we have two tickets to this fabulous exhibition to giveaway at our Adelaide event on 15 November! To hear how to win you must be subscribed to our Adelaide newsletter. Sign up here.
For more details on the exhibition, visit their dedicated website. It is showing from 25 October–15 February 2015.
Pop over to Instagram, as we’re giving away a $50 voucher to spend at the next Adelaide Round She Goes Market! To enter:
Step 1. Follow @roundshegoes on Instagram
Step 2. Repost this photo and include the hashtag #roundshegoes and tag @roundshegoes (either in the comment or actual tag)
terms & conditions:
Entries close at 5pm on Friday 14 November 2014. Competition is open to Australian residents who can attend the market on Saturday 15 November at the German Club, 223 Flinders Street Adelaide SA 5000.
Stallholders selling at the market are not eligible to win the prize but can share the pic! The winner will be given a voucher to spend at this market only and it is not transferrable for cash and expires at 3pm on 15/11/14.
Your profile needs to be set to public to enter so we can see you’ve entered.
The winner will be drawn and notified on Friday 14 November after 5.00pm via their Instagram account.
The unconventional and playfully irreverent designs of Jean Paul Gaultier are celebrated in the first international exhibition dedicated to this groundbreaking French couturier.
The National Gallery of Victoria is the only Australian venue for The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk, which will feature more than 140 superbly crafted garments in addition to photographs, sketches, stage costumes, excerpts from runway shows, film, television, concerts and dance performances.
This spectacular overview of Gaultier’s oeuvre features the first dress created by the designer in 1971 to his latest haute couture and ready-to-wear collections, costumes worn by Kylie Minogue and Beyoncé and haute couture dresses worn by Nicole Kidman.
The exhibition will run from 17 Oct 2014 — 8 Feb 2015. More details about the exhibition are here.
Thanks to the NGV, Round She Goes has a two tickets to the exhibition to giveaway! To hear how to win, you’ll need to be subscribed to our Melbourne newsletter. You can sign up here.